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Gigi Ruf

For more than a decade, Austria’s Gigi Rüf has stood squarely at the forefront of backcountry-freestyle progression, pushing technical, style-focused riding everywhere from the high stakes realm of the Alaskan alpine to secret powder stashes in his own backyard—the Alps. And yet with all the awards, accolades and a ridiculously deep video vault, Gigi remains forever focused on what comes next.